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GUBI Store is a 400 square meter visual design universe that with its atypical, colourful and evocative environment displays the GUBI Collection. The flagship store is located in the heart of Copenhagen and on the border to the most exclusive shopping district. The store is a presentation of the development and design history over time – a history that starts in the 1930s with the iconic Bestlite Lamp until today with the characteristic Beetle Chair – in the same way that we often live in our home with a mix of something old and something new.